As a trade-only signage manufacturer, we are trusted by our clients to provide signage ideas, advice and inspiration.

Our clients can rely on us for our knowledge and technical abilities, whilst their customers benefit from their industry experience and customer service.

This combined approach ensures an end product that achieves functional objectives and brand awareness.

So, what should be considered when trying to increase brand awareness with business signage?

Competitive Advantage

How are your customers different from their competitors? Are there any brand assets or USPs that could be utilised when creating their signage?

If their logo is a typeface logo, for example, why not explore the options for letter signage? Making a brand really stand out comes from making the most of its uniqueness.

Functional Features

What does the sign need to achieve? As well as increasing brand awareness and customer trust by looking good, it also needs to be functional.

No sign does this better than an illuminated sign. Eye catching, stunning and classy, yet practical and visually beneficial.

Size matters

Is a 20-metre-tall totem sign necessary for your customer or will it look over-compensating? Equally, is a fascia sign large enough to do your customer’s brand justice? Choosing an appropriately sized sign is just as important as what the sign itself says.

Additionally, bespoke signs can be manufactured to any shape you can imagine, so whilst you consider size, also think about whether a specific shape would create more brand awareness than a standard structure.

Professional pointers

Take advice from the experts when fulfilling a signage brief. Work with an experienced company who manufacture high quality trade signage.

If your customer is a large food or retail chain for example, a decent manufacturer will guarantee consistency in design, quality and finish, with every sign.

A great trade signage company will also work closely with you to understand the brief and keep you informed at all stages, ensuring the end result will be as expected.


To learn more about how to increase brand awareness with trade signage ideas, and for advice and inspiration, talk to our friendly team today.