It takes one tenth of a second to make a first impression, and 55% of first impressions are visual. This is no different when it comes to business signage.
When you meet a new person, you naturally look at their face first, and it allows you to, whether consciously or not, make a first impression about them, and the same applies to trade signage – it’s basically the face of a business.
So, what makes a good first impression?
Being a trade signage supplier, our team of experts at NCS Trade Signs are dedicated to helping our clients create an unforgettable first impression with their customers’ signage.
Here are our top tips on how to make a good first impression with bespoke trade signage:
Choosing the right type of sign
It may seem obvious, but in fact, there’s a lot to be said for paying careful consideration to which type of sign is best.
The space you have available and the type of business you are supplying plays a huge part in this decision. For example, you are unlikely to get away with installing 8m high totems in front of a row of independent shops! Equally as unlikely is you recommending the brightest neon signage for a chain of legal or financial firms.
With our years of experience in bespoke trade signs for many different industries, you can rely on NCS Trade Signs for something truly unique.
Your customers’ sign must convey a powerful message. Whilst we as trade sign suppliers are unlikely to be involved in designing the content of a sign, we’ve seen our fair share of striking, impactful signs that ooze confidence and inspire trust. So we know a thing or two about what looks good (and what doesn’t)!
Everything about your customers’ sign should be on brand, from the size, shape, material and finish.
Location, location, location
As experts in trade signage manufacture, we like to see a project through. This means we provide our sign company clients with installation advice in order to help them achieve a good first impression when it comes to their customers’ signage.
The location of a sign is fundamental. It must be legible, easy for your audience to see (whether on foot or by road) and in close proximity to your customers’ business premises.
Choosing the location of a sign before design begins will allow you to supply made-to-measure, bespoke trade signage from NCS Trade Signs, guaranteeing a perfect fit and immediate impact.
Consider it an advertisement
As your customer’s chosen sign supplier, you’re practically part of their marketing department. Think about their signage as being an extension of their advertising.
For help on how best to provide a sign that is on-brand and makes a great first impression, talk to the experts at NCS Trade Signs.